{`We've rebranded our brand & website`}
Jul 31st 25
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Finally, we are launching our new website and brand!
I’d like to share our journey of rebranding with you. Let’s take a step back and look at where we started, three months ago.
When we first launched our website, I created the logo for Potential myself, and to be honest, the quality wasn’t great. Our website was decent, but it didn’t stand out.
Everything changed when our Design Team Lead, Nazirul, joined the company. (Our Design Team Lead, Nazirul) As soon as he joined Potential, He started transforming everything of Potential
Rebranding our website required a lot of time and effort because we didn’t want just a “decent” website; we needed one that was truly eye-catching.
We decided to create 3D motion graphic videos for our previous projects, which turned out to be a huge endeavor.
First, we need to prepare high-quality UI/UX designs for the project.
Next, we need to assemble a 2D motion graphic team to create an eye-catching video.
Finally, we need to create a 3D motion graphic video, which requires a well-prepared 3D environment and footage from step 2.
On average, it took 3-4 weeks to complete one video, which means it took over 3 months to prepare all the portfolio videos.
But we’ve done it!
I’m extremely proud of our design team, motion graphic team, and both the frontend and backend teams for coming together to create such a beautiful, eye-catching website.
I’m quite sure that no Korean company invests as much in their website as we do.
Please stay tuned to our blog for more exciting updates about our journey.
Thank you for reading this blog.
See you soon!